There are several factors that affect this type of behavior.Ĭlick here to get a free, custom report for your business about consumer buying behavior. It is valuable for businesses to understand this process because it helps them better tailor their marketing initiatives to the marketing efforts that have successfully influenced consumers to buy in the past. This process may include consulting search engines, engaging with social media posts, or a variety of other actions. So what drives that behavior? And how do you capture and then replicate that lightning-in-a-bottle moment when a potential customer turns into a buyer? This blog will dive into what consumer buying behavior is, what influences it, and what the different types of buyers are.Ĭonsumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. Web campaigns, video and print ads, social media campaigns, and branding seem to converge as the consumer finally feels a connection to a product and makes a purchase. Retailers spend billions of dollars every year trying to generate that feeling in their customers. We have all experienced the moment when we walk into a store and see something that we just have to have.
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